This is the new logo I designed for GameCarver (well over a year ago now). It’s redesign was one of my first tasks after joining Zoodazzle. I very much liked the original GameCarver logo, but it looked somewhat similar to another well-known games software logo, so it had to be changed.
I’ve the up-most respect for logo designers, as it can be difficult to really tap into the ‘personality’ of a product, and represent it visually in a lasting way. I’ve struggled with logo design in the past because of this, and when first faced with this design task I was a little concerned that I wouldn’t do it justice.
The answer to the challenge was to ask a LOT of questions about the software, getting to know it for what it was, and what it would become. It was important to visualize people using it, recognising it as a brand. It probably sounds a bit crazy, but certain projects (or products) reveal their own personality when you get to know enough about them. I first experienced this in the early 2000′s when working for my own indenpendent animation production company on a show for RTE called Auld Ones. When writing the show, my partners and I noticed how the characters, and their environments seemed to have their own personalities. It was as if they provided their own direction, and we simply had to give that shape in the form of an episode.
Experiences like that are valuable, and it helped me ‘keep my nerve’ when the doubts tried to undermine my confidence, and kept me going while I waited for the software to reveal its’ personality to me. When it did, I went through the usual thumbnail, trial and error sketches until I found the logo.
The key elements are the ‘G’ and ‘C’ that make up the logo image. The outer curved area is a G. The inner, smaller area is a C. Obvious enough. For me the most fun aspect of this design is overall shape, which has been likened to a bird in flight. I see it more as a dragon in flight.